10 lead magnet ideas to engage & convert your audience

by | marketing, website strategy

A lead magnet is a lead generating tool. It is used to get a website visitors’ information (generally email address and first name) in exchange for something valuable (a snippet of your knowledge and experience).

Your lead magnet should be engaging, provide value and show you as an authority in your industry/area of expertise. Make sure it is targeted and specific to your audience.

Before you spend hours creating your lead magnet ask yourself; is this something my target audience will find valuable and does it relate to my products or services?

Once a visitor has signed up to your lead magnet you then nurture* them via email in order to build that know like and trust factor to generate sales.

*Nurture; to help (something or someone) to grow, develop, or succeed.

10 lead magnets ideas to engage & convert your audience - sm web designs
Flodesk email marketing platform

What makes a good lead magnet?

  • Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all.
  • Gives a quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something.
  • Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalise this lead magnet to a specific landing page, that’s even better!).
  • Easy & quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your audience/subscriber feel overwhelmed.
  • Offers high value – your lead magnet should have both high perceived value and high actual value.
  • Instantly accessible – your freebie will work best if it is something that can be delivered right away. People love instant gratification.
  • Shows your expertise – when someone sees/downloads your lead magnet, it should demonstrate your expertise or your unique offering and value. This helps turn leads into customers down the road.

10 lead magnet ideas to get people signing up to your email list

1. Quizzes

A quiz is a fun, memorable and an interactive way to engage with potential clients and customers. They are a great way to  generate leads as they offer an immediately result/answer.

A great quiz can help your customer to learn more about themselves, realise where they need help and show them options/solutions to their problems.

Online quizzes are great for lead generation When someone takes your quiz, they not only get to learn more about themselves but they also get to know more about you and your story through a follow-up email sequence. This deeper, more personal connection can lead to an increase in sales.

They are also an easy way of collecting lots of useful information about your customer base. 

The entire quiz process can be automated too using a site like involve.me so you don’t have to do anything behind-the-scenes once it is set up.

2. Survey

Surveys are one of the best ways of generating leads because most people love an opportunity to voice their opinions and give feedback.

They are a great way of gathering a lot of data from your customers in just a few seconds (including their email addresses) and can receive a good engagement.

Google Forms and Typeform are useful online tools for creating and setting up your survey. 

3. Webinar

Hosting a free webinar is a great way to generate new leads. Not only will they enable you to position yourself as an expert in your niche but they will also help you reach out to a larger audience, boosting awareness around your brand. 

Webinars have a particularly high audience engagement rate. They are also a useful source of content that you can repurpose for your other marketing channels. 

Check out webinar hosting platform Zoom Webinar.

4. Checklist

Have you ever felt the happiness of ‘checking-off’ a to-do list at the end of the day? The sheer sense of accomplishment? I’d bet money on the answer being yes so it’s no wonder that checklists serve as such great lead magnets.

A checklist provides a quick resource for your audience a shows off your expertise.

They convert everything that the reader needs to know into one actionable checklist. And what’s even better is that they’re super easy and quick to create using free online design software such as Canva.

5. Free demo or trial

You’d probably never buy a car without taking it for a test drive, right? 

Free trials are a great way for customers to try out your service or product before making an investment. They help us to work out whether something is the right fit for us or not. 

Customers give their email address to sign up to the demo/trial, if they like the product, they will be more receptive to both future offers and to purchase immediately from you as well. 

6. How to …

If you want to really show off your products/services then offering prospective clients access to free training videos such as ‘how tos’ can be a great lead generator and key to converting them into loyal customers. 

People love videos because the content is easy for them to watch and digest. They are usually happy to part with their details in exchange for access to a free lesson or video library on something that will add value to their lives or businesses.  

7. Early access to..

Giving early access doesn’t have to be limited to new products. 

You can offer first-dibs on anything you know your audience is interested in, and willing to part with their email address for, in order to jump to the front of the line to stay in the know.

This can also be a great way of testing out new products or services on your audience. You can gain exposure, use their feedback on social media and to refine your product or service.

8. Competition/giveaway

Who doesn’t love winning something? And if the prize is seriously good then who isn’t happy to give away their email address to enter? 

This works equally well for both product and service-based businesses who might consider giving away something like a ‘power hour’. 

You can even use the giveaway or competition to help you come up with things like product names or taglines by luring your potential client in with a reward if their entry is selected. Not only will you get loads of ideas but the name of your brand is likely to be shared all over social media.

9. Swipe files

Have you ever found yourself facing a creative block when it comes to content/emails? If you have, then the chances are that your customers have too, so why not offer your swipe files as a free download. 

A swipe file is a resource that you have put together and can use over and over again, so you (your customers) don’t have to start from scratch each time. 

I have seen swipe files for email replies, email sequences and contracts.

10. Mini email course

Mini email courses are a great way of drip feeding valuable content to your potential customers.

They are made up of a sequence of emails that are sent automatically by your email service provider (I aways recommend Flodesk* or MailerLite) and act as a funnel into your paid product/service. 

As with other types of email marketing, they tend to have consistently high levels of engagement. Rather than sending out a freebie pdf and then experiencing a high drop off rate, email courses keep people opening your emails.

*affiliate link (get 50% off your first year), I never recommend something I don’t use and love myself.

I hope this has given you some ideas and I’d love to see your freebie!

Sarah x

Sarah - sm web designs website strategy and design for women in business - Owner WordPress https://sm-webdesigns.co.uk designer

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