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The difference between an email welcome sequence, nurture sequence and sales sequence explained

by | business, email marketing, marketing

An email welcome sequence, nurture sequence, and sales sequence are all types of email marketing campaigns that serve different purposes.

The welcome, nurture, and sales sequences are often linked together as part of a larger email marketing strategy to convert subscribers into clients.

Image from flodesk.com email marketing platform

What is an email welcome sequence?

An email welcome sequence is a series of emails sent to a new subscriber when they join an email list. The purpose of a welcome sequence is to introduce the brand, build trust with the subscriber, and set expectations for the content they will receive in the future.

Once the welcome sequence is complete, the subscriber is usually moved to a nurture sequence where they will receive regular emails over a longer period of time to build a long-term relationship.

What is an email nuture sequence?

A nurture sequence is a series of emails designed to build a relationship with a subscriber and provide them with valuable content that is relevant to their interests. The goal of a nurture sequence is to keep the subscriber engaged and interested in you/your brand, without necessarily trying to sell them anything.

Once the subscriber has been in your nurture sequence and has shown interest in your service or product, they can be moved to a sales sequence.

What is an email sales sequence?

A sales sequence is designed to encourage the subscriber to take action and make a purchase. The goal of a sales sequence is to move the subscriber through the sales funnel, by providing them with persuasive information and incentives

By this point, the subscriber has been introduced to you/your brand, engaged with your content, and built a level of trust, making them more likely to convert into a client or customer.

While all three types of email campaigns are sent to subscribers, a welcome sequence focuses on introducing the brand, a nurture sequence provides value to the subscriber, and a sales sequence is designed to convert subscribers into customers.

Sarah x

email Welcome sequence in flodesk by sm web designs studio
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