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How your website can grow your coaching business

by | business, marketing, seo, website strategy

In the age of social media, it can be easy to forget what a powerful tool websites can be and how your website can grow your coaching business.

A website provides credibility, and builds trust with your target client. Unlike social media, your website content sits in Google forever and doesn’t run the risk of vanishing completely overnight. It’s a great tool for presenting a complete view of you, your business, and your services.

So, I wanted to share with you today the advantages of investing in your website, and how it can bring you straight to your perfect clients. Let’s take a look at exactly how your website can grow your coaching business:

How your website can grow your coaching business

Your website builds trust and credibility.

This can be built through the right website design, sharing wonderful testimonials, and the language you use. It’s a great place to brag about yourself and how amazing your coaching business is! These are exactly the kinds of things that clients love to see before booking in with you.

How your website can grow your service based business and make you money

Your website enables connection

Connecting with your perfect clients is of course vital. Having an online presence and an online storefront is a great starting point to bring your ideal client into your world and your coaching business.

Your website acts an online hub for you and your business

It brings everything together in one place, which then gives you the opportunity to cross sell and upsell your services and products.

Your website enables the power of automation

Automation and tech may seem intimidating to set up initially, but the advantages of utilising it are endless! Think booking appointments without having to do the email back and forth! A sales funnel that converts visitors into subscribers without you having to do anything! Take advantage of the tech, it’s there to help you. This post talks you through some of the tools and automations I use in my business: 5 tools I use to run my web design business (or any business).

How your website can grow your service based business and make you money

Your website is all about SEO

Automation and tech may seem intimidating to set up initially, but the advantages of utilising it are endless! Think booking appointments without having to do the email back and forth! A sales funnel that converts visitors into subscribers without you having to do anything! Take advantage of the tech, it’s there to help you.

Your website for blogging

Blogging is a fantastic way to show off your knowledge and expertise, and combined with SEO, can make sure you reach your dream coaching client. I have post which goes into more detail on why your website needs a blog.

Your website works with your digital marketing/paid ads.

These can be used in an incredibly useful way, especially if there’s something in particular you want to signpost people to buy or look at.

Your website and Google Analytics help you make smart decisions.

Google Analytics really powerful tool to use in conjunction with your website. You can track users and what they’re looking at, and then use that information to improve or tweak your offers or services.

How your website can grow your service based business

I hope this blog has inspired you to work on your website and to give it some love so your website can grow your service based business. A website is something that very much evolves with your business, which is the beauty of it! It can grow and adjust with you and your goals.

As a web designer and strategist, I really focus on aligning your website with where your business is now as well as where you want it to be.

Which is where my signature Align & Grow service comes in. It’s a 1:1 deep dive into you, your business, and developing a strategy and website that meets your business and client goals.

I only do 6 of these a year, as these are high touch and unique to you and your business.

So if you’re feeling a little overwhelmed by doing your own website from scratch or redesigning it, let me take all of the hard work out of it for you!

I’m here to give you a website that grows your coaching business and helps make you money.

Sarah - sm web designs website strategy and design for women in business - Owner WordPress https://sm-webdesigns.co.uk designer
Curious whether the Align & Grow service is right for you? Book a free 30 minutes call with me today! 🙂

Sarah x