Sam Hansard Vintage Curator


The Vintage Curator is a successful interiors consultancy, which includes sourcing and styling, based in London.

The creative eye behind The Vintage Curator is Sam Hansard. You can see her beautiful home and vintage finds on her instagram account @vintagecuratorinteriors. Sam was referred to me by a fellow interiors lover and client of mine, Helen at Lived & Loved. Sam was looking for a rebrand as she felt her current branding no longer reflected her personal aesthetic and wanted it to feel more modern and contemporary/urban. She wanted those seeing and experiencing her brand to feel inspired and confident.

So after an initial consultation and Sam completing my ‘homework’ questionnaire we had a clear brief. The next step was to set up a Pinterest inspiration board and started pinning!

Having pinned a good selection of design inspiration images on Pinterest, I looked at them to find a common thread. In conjunction with Sam’s answers to my questionnaire I put together a moodboard for her.
Moodboard For The Vintage Curator by sm web designs
brand board
Having made some slight revisions to the moodboard I designed a couple of logo concepts. A concept was selected and developed further to produce the overall design style, colour palette and fonts.

These elements were then used to develop the main logo seen here on the brand board.

Once the logo was finalised, the branding design continued with logo variations and sub marks.

Branding For The Vintage Curator by sm web designs
Business Cards & Stickers
As part of my branding package Sam had the choice of two collateral items to be designed using the broad board. Sam chose to have business cards and stickers designed.
Branding collateral - custom designed stickers by sm web designs For The Vintage Curator by sm web designs
Business card front
Branding collateral - custom designed business card (front) by sm web designs
Business card back
Business card design For The Vintage Curator by sm web designs
Sam Hansard - Vintage Curator Branding by sm web designs
“Sarah was a delight to work with. She was flexible, thoughtful and above all creative. She took the time to really understand what I wanted and to offer alternatives when I wasn’t sure and because of the project management system she uses the whole project ran smoothly and was delivered on time. “