SEO Sparkle
Welcome to the
SEO Workshop
This workshop is set up to help you find relevant keywords to use within your content to bring organic traffic to your website.
There are 4 tasks to complete. Go through each task of the workshop to create a list of keywords and where on the site you are going to use them.
Download the accompanying worksheet to complete as you work through the workshop.
Got the worksheet? Great!
Let's get started by clicking the button below
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TASK 1
What words would people search for to find you?
Think in terms of what your ideal client is typing into Google's search box. Or the language they use when you speak to them directly.
Do they use slang or abbreviated words/phrases (e.g. 'Choc' instead of 'Chocolate' etc...)?
Do they use tech/industry/brand jargon? If so, which specific words do they use?
In box 1 on your worksheet write down as many of these words as you can think of.
TASK 2
What do I/we want to be found for?
Think of what is important for you to get found for/show up for in search results. We want a good match between your service and what you show up for in Google.
For example; location, specific service, industry terminology etc...
In box 2 on your worksheet write down as many of these words as you can think of.
TASK 3
Find Your Keywords
Using the words you put down for task 2, let's see if we can find some more keywords that Google suggests for you.
This is a really simple exercise. Watch the video below and then try it out for yourself:
In box 3 on your worksheet write down any other keywords you find.
TASK 4
Your Keyword Competition
From completing the Task 3 and the last section of the video, write down who else is showing up for these keywords - who is the competition? Anyone you know?
In box 4 on your worksheet write down your competition for these keywords