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What a Website Is Not: Common Misconceptions Debunked

by | business, marketing, website strategy

Website Misconceptions Debunked (plain text over a green background)

There are a gazillion blog posts out there telling you what a website is, what should be on it and focusing on customer conversions. This post is a little different.

I’m here to debunk some common website misconceptions, here is what your website is not.

1

A website is NOT just a pretty design

There’s a common misconception that a website’s main job is to look drop-dead gorgeous. Now, don’t get me wrong, design is important, but thinking that’s all there is to it is quite a limited perspective. You see, a website needs to be a harmonious blend of style, functionality, user experience, and, of course, engaging content.

Functionality: A website must function correctly to be effective. This means all the links work, the pages load quickly, and any interactive elements (forms, shopping carts, etc.) function smoothly. If users encounter technical issues, they may leave and never return.

User Experience: A visually stunning website is a given round here, but if users can’t find what they’re hunting for or the navigation’s more confusing than a Rubik’s Cube, it’s going to be tumbleweeds in your inbox. A positive user experience is like…

Content: Content is king. A fabulous-looking website won’t keep the online crowd if it doesn’t serve up some valuable, relevant, and fresh content. Informative, engaging content is what keeps people coming back and builds trust.

Purpose and Value: Your website should have a clear purpose, whether that’s sharing knowledge, peddling wares, building a brand, or whatever your heart desires. It must be a valuable resource for its visitors. Just looking pretty won’t cut it; it’s got to meet the needs and desires of your audience.

2

A website is NOT a one-time project

Now, don’t fall into the trap of thinking that once your website is up and running, the job’s done. You see, a website is an ongoing affair.

Here’s the thing:

Security: The internet is teeming with threats, and websites are prime targets. Regular updates and security checks are like bodyguards, keeping your site and its users safe from vulnerabilities and cyberattacks.

Relevance: Just like fashion trends change, businesses change and evolve too. If your website remains stagnant, it’ll quickly become outdated and loose its connection with your target client. Regular updates keep your online presence aligned with your current goals and offerings – showing you have your finger on the pulse.

Photo by Anton Jansson on Unsplash
Content Management: Fresh, engaging content is essential for attracting and retaining visitors. Regularly updating and adding new content keeps your audience engaged and encourages return visits.

Optimisation: SEO and performance optimisation require continuous attention. Search engine rules change faster than TikTok trends, and site speed and responsiveness are crucial for user satisfaction. Regular maintenance keeps you high on the search rankings and leaves users swooning 😉

3

A Website is Not a Magic Solution for Instant Success

Some people think that a website is like a wand, and presto, instant success or a flood of sales. But hold on, reality check. A website is a tool in a broader marketing strategy, and success often requires time and effort:

Marketing: Building a website is just the first step on online ladder. To reel in visitors and turn them into devoted customers, you need consistent marketing efforts like SEO, content marketing, social media, and advertising.

Trust and Reputation: Trust and reputation are like fine wine – they take time to mature. A website alone won’t sprinkle fairy dust on your credibility. It’s consistency, top-notch products or services, and killer content that build your reputation.

Analytics and Data: Website success doesn’t happen overnight. It’s about looking at the data, understanding your audience, and making continuous improvements. A website can be your treasure trove of data, but it’s how you use it that’s the game-changer.

A website is more than just a pretty face. It should be functional, user-friendly, and packed with captivating content. Plus, ongoing maintenance and consistent marketing are the keys to its long-term success.

It’s a tool, not a magic wand, and understanding how it fits into your overall marketing and business strategy is the secret to hitting those goals in style.

Sarah x

Sarah - sm web designs website strategy and design for women in business - Owner WordPress https://sm-webdesigns.co.uk designer

Hi, I’m Sarah, owner of sm web designs studio and a female WordPress designer with 10+ years experience.

Curious how we could work together take a look at my services.