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What actually is a custom designed website?

by | web design, website strategy

Do you have big plans for your small business this year? If so then investing in a new website might be at the very top of your to do list.

Perhaps you’re just starting out and want to nail your online presence right from the very start or maybe you’re are a few years in to running your business and feeling like your current DIY website just isn’t working for you anymore…? If you’ve heard people talking about a custom-designed website but you’re not quite sure what it really means then today’s post is for you.

Investing a custom-designed website ultimately means starting with a blank canvas and that every element of your new site will be bespoke and designed to fit the specific needs of your business and your audience.

What actually is a custom designed website? By sm web designs

It also means that your site will be built with optimal performance, SEO and future scalability in mind. With a custom-designed website, strategy will always come first, followed by user experience and then the design. It’s not just about looking pretty…I specialise in creating custom designed WordPress websites that generate leads and maximise the marketing potential of your business.

Hiring a professional website designer like me to build you a custom designed and built website might seem like a big investment but, if you do have the funds to invest, the results can and should (quite literally) pay dividends back in to your business.

Align & Grow custom website design

When you book my signature Align & Grow custom web design service – from the moment we start working together, the entire process is a collaborative one.

The design and build is a really in-depth process, covering the following key areas:

Step 1. You and your business

I really get to know you and your brand from the inside out, taking a deep dive in to your story.

Step 2. Website strategy

We work together to devise a strategy for your website build that has your business goals at its heart.

Step 3. SEO & website content

We pull together all of the content for your site and I work on making it as SEO friendly as possible.

How to create a successful pre and post-launch plan for your website - use social media

Step 4. Website design

I create a strategy-led design that focuses on user experience and will have your site converting visitors to paying clients in no time.

Step 5. Website build

I set about building all of the above and your brand-new website finally comes together.

Step 6. The launch, training and peace of mind

Once your new site is live you’ll receive training that’s specifically tailored to you as well as the option of ongoing maintenance and support as your go to web gal.

The end result is a website that will be completely unique to your business and convert more clients to book. If you like the sound of that and are ready to level up with a custom WordPress website in 2022, you can find out more about my signature strategy-led WordPress web design service.

I’ve also written a whole blog post about deciding when to hire a web designer and when to do it yourself so, if you’re unsure about which way to go, head over and have a read. Which option you choose will of course depend on many factors, including things like where you’re at in your business journey right now (are you just starting out or an established business?), how well you know your audience/customer, how big your budget is, whether or not you have time and, of course, your own technical skills.

Prefer to chat things through on a call? You can book a free 30 minute call with me, so that we can discuss where you are at and get clear on exactly what your business needs from your website.

Sarah x