How to attract more coaching clients to your website

by | blogging, business, marketing, seo, website strategy

Are you looking for ways to attract more coaching clients to your website and into your business, then have a look at my top tips below:

1. Clarity on who your clients are and how you help them and put the front and centre on your website.

When you’re not clear on who your client is and what they want, all your marketing efforts will end up attracting the wrong people or no people. No leads = no sales.

It’s so much easier to get out there and talk about what you do if you know exactly who you are talking to and the problems they face which your service/product solves.

10 ways to attract more coaching clients to your website sm web design studio

2. SEO – Let search engines find and send ideal coaching clients to your website 24/7

I know, that dreaded word!

“Did you know that the top-ranked result on Google gets 33% of all clicks” (Rob Powell Biz Blog)

The first place to start is by understanding what your ideal client is searching for so that you can start to appear in organic search results.

In real life, people search the way they speak, so aim for long-tail keyword phrases. Using target keyword phrases should be a top priority. Have SEO-friendly URLs and use those target keywords in your headlines throughout the article and in your image file names.

If you are using WordPress, you can start with either of these plugins: Yoast or All-in-one. You may also find my SEO Beginner’s Guide a useful read.

How your website can grow your service based business

3. Generate leads from an email list sign up on your website

You’ve got a few people sitting on your email list and they’ve not heard from you since they signed up. Not got an email list yet, start now! I recommend Mailerlite or what I use Flodesk, use my link to get 50% off your first year of Flodesk.

These people are great as they have already shown interest in what you do and offer as they signed up to be on your list!

Get them to go back to your website, tell them what you are doing that will help them, encourage them to share your website content with their friends and colleagues. Then use your list to point people back to new products, new blog posts, new content.

Your mailing list points people to your website and your website points people to your mailing list. Consider segmenting your list. For example, don’t send service offers to subscribers who already use that service. Use one call to action in your emails, you are then able to drive traffic exactly where you want it and that should be back to your website!

4. Use intentional social media to show your expertise and results to generate leads

“42% of the world’s population uses social media. That’s 3.2 billion users worldwide” (Emarsys)

‘But I’m on social media all the time!’ I hear you cry. OK, but are you using your social media to engage with your audience/followers? Are you giving them an insight into what it is like to work with you, the results you can achieve for them, you as the person behind the buisness.

You can use your social media platforms as a funnel back to your website. It is an opportunity to lead them to a downloadable freebie or a free training video that gets them on your mailing list etc..

Vary your content and use Stories/Lives to be spontaneous, Reels/video to reach new people. All are a great way to pique people’s interest and encourage them to find out more.

woman looking at Instagram on here mobile
How your website can grow your service based business and make you money

5. Get blogging to help position yourself as the expert and generate traffic to your website

Blogging is a slow burner, but getting quality content out there and putting your personal spin on it can provide a steady stream of traffic to your website.

Panicing because you can’t think of anything to write?

Here’s a few prompts to get you started:

– Think about what your clients always ask you about and start by writing blog posts on those topics.
– Write a blog post as a client case study, mapping out their issue, what you did and how that helped them – the results you achieved.
– For more ideas, you can read my blog post on ‘10 things to blog about when you don’t know where to start’.

Unlike social media, your blog posts are on the web forever. Quality, frequency and consistency is the key with blogging.

6. Utilise Pinterest to bring new leads/people into your online world

Getting content out on social media can seem overwhelming and a lot of effort and who knows how many people will actually see it?

This is where Pinterest comes in.

Did you know that “pins” live longer? “The average useful lifespan of a Tweet is measured in minutes. Facebook posts exist in newsfeeds for a few hours. Want to take a guess on how long an average pin can remain relevant? Not minutes, not hours, and not even days. We’re talking months.” (https://www.jeffbullas.com/)

Pinterest isn’t a social media platform, it’s a search engine. The number using the site continues to grow and 88% of pinners purchase a product that they pinned. Get this right and you can get a good volume of traffic on autopilot.

If you are looking for a great Pinterest course I highly recommend The Pinterest Traffic Playbook* By Rosanna.

computer screen showing Pinterest screenshot
woman speaking into a microphone

8. Attract more leads and clients by doing podcasts for exposure

Who doesn’t love a good podcast?!

Sure, starting your own isn’t for everyone, but for those of us that are a little camera shy and it may be a better fit than jumping on YouTube.

So why a podcast? According to Ofcom, ‘around 7.1 million people in the UK now listen to podcasts each week’, that’s a lot of potential traffic right there.

Podcasts have a deeper engagement, as listeners tend to stay tuned in longer than with blog content. Whether you are on one or start one, it’s a great way to build your authority and so get more traffic heading to your website.

Interested in starting your own podcast? This podcasting for beginner’s guide by Buffer is a great place to start.

7. Get website leads through collaboration & partnership To expand your audience and offerings

This is a great way to increase your business exposure and ultimately sales. You can feed off each other’s ready-made audience too.

their large audiences (who they’ve already built trust with).

two women sitting opposite each other at a desk

I hope this has inspired you to work on your website, so your website can work with your goals and grow your service based business.

As a web strategist and designer, I really focus on aligning your website with where your business is now as well as where you want it to be.

Which is where my signature Align & Grow service comes in. It’s a 1:1 deep dive into you, your business, and developing a strategy and website that meets your business and client goals.

I only do 6 of these a year, as these are high touch and unique to you and your business.

I’m here to give you a website that grows your online coaching business and helps make you money.

Sarah x


* this post does contain an affiliate link and I may receive a small commission. This is a link to a resource or course that I use or have completed myself and highly recommend.

Sarah - sm web designs website strategy and design for women in business - Owner WordPress https://sm-webdesigns.co.uk designer

Hi, I’m Sarah, owner of sm web designs studio and a female WordPress designer with 10+ years experience.

Curious how we could work together so your website can work for you in your sleep? Book a free 30 minutes call with me and let’s chat! 🙂